Brazil is on everyone’s lips
If you think Brazil is fanatical about football, then you’ve yet to see their fever for their own dazzling and diverse food and drink – and that fever is proving infectious to UK diners.
In an outline of trends to impact the 2014 UK consumer market, Mintel’s Senior Trends Consultant, Richard Cope, tipped Brazilian food and drink to have a huge influence on our tastes well into 2015.
To get some insight into the Brazilian boom we talked to Marcelo De Campos, originally from Sao Paulo – currently the creative chef for the Brazil Pop Diner in London’s South Bank OX02 – about the country’s influence on UK food and restaurants.
He says, “I haven’t yet seen the restaurant scene using Brazilian dishes, but the concept of the Brazilian style of cooking and tasting meat will be one of the new food influences.
“The Brazilian influence has introduced vibrancy in colour and texture to reflect the trends of South America and enhance the existing tastes and colour, whilst retaining a rustic feel. New products help create theatre and drama with food presentation.”
One of the most successful elements of the Brazil Pop Up Diner at OXO2 has been the collaboration with visionary chefs, like Marcelo, who are able to blend Brazilian and British gastronomy to produce innovative menus.
The Brazil Pop Up Diner is a series of supper clubs run by Margo Camilo Events, throughout the spring serving food directly inspired by 12 Brazilian cities.
Gustavo Camilo, Margo Camilo Events founder, says, “Due to the great press that we’ve received since the Brazil Pop Diner’s first edition in March, we have excellent booking rates for all the dates at the OXO2. The feedback from diners has been very positive, with some of them coming to every single pop-up since the first one.”
Gustavo and the team have plans for more Brazilian pop-ups – adding elements such as art, music and culture – and received enquiries to produce Brazilian related events during the world cup and beyond.
We also caught up with chef, Andy Bates. He is the proprietor of Eat My Pies, champion of street food and famous for his TV show ‘Street Feasts’ for the food network.
He says, “The UK street food and BBQ scene is constantly looking for new techniques and flavours. With the cultural diversity and produce from their extremely fertile land, Brazil showcases that perfectly.
“Known globally for their quality of BBQ and freshness of tropical fruits to the more traditional dishes as Feijoada – a meat and bean stew – and street snacks like Pastels, Acarajé, Coxinha and salt Cod fritters, the country provides the perfect basis for experimenting with new flavours, rubs and preparation methods.”
Brazil’s global influence is already inspiring kitchenware designers and suppliers, so we’ve been out spotting some of our favourite products to help inspire exciting and vibrant Brazilian presentation.