PLANNING AHEAD FOR THE SPIRIT SHOW EXTRAVAGANZA

Save the date in the diary now and get ready to come face-to-face with some of the UK’s top spirit experts at The Spirit Show, this December in London where you will be exposed to a wonderful world of classic and contemporary cocktails.

Once the summer months are behind us we’ll be gearing up for ‘silly season’ so whether you’re looking for inspiration for your restaurant or bar offerings, or perhaps enjoy the concept behind cocktail making, (and tasting them of course) there is something for everyone at the much anticipated event.

Taking place on the 9th and 10th December, the show is timed to coincide with one of the busiest sales periods in the year. Established by show director Geraldine Reeve, The Spirit Show aims to introduce consumers and traders to premium drinks products in a personal environment.

‘The Ultimate Tasting Experience, will offer visitors a perfectly-timed opportunity to taste and buy your product in the run up to Christmas. As more companies enter the premium spirits market it is vital that your customers build a relationship with your product.

‘Coupled with delicious food and first-class entertainment, The Spirit Show will give visitors a chance to meet the companies behind their favourite premium spirits and build a stronger connection with them.

‘As well as live music and entertainment the show will also include an exciting mix of tasting masterclasses and mixology demonstrations with top bartenders.’ – The Spirit Show

The sponsors of the show include Deliveroo, Barchick, The Floating Rum Shack and The London Cocktail Club.

Why attend the show?

Focusing on over 200 spirits including whiskey, gin, vodka and rum, the show gives visitors the opportunity to sample a variety of spirits on the market whilst learning exactly how to utilise them in cocktails in order to reach their full flavour potential.

The Spirt Show states; ‘Joel Harrison and Neil Ridley are at the forefront in providing expertise and innovation in the world of spirits. From Grappa to Gin, Bourbon to Brandy and whiskies from all around the world, this duo has a wealth of knowledge to share with audiences across the globe.’

The experts have over 20-years combined experience writing, travelling and tasting, you are sure to pick up a few tips of the trade, covering all styles of spirits on offer globally. The duo are also regularly seen on Channel 4’s Sunday brunch, and write popular columns for The Telegraph, Olive, and Whiskey Magazine to name just a few.

In their role as judges Neil holds the role of Chairman of the World Whiskies Awards and Joel sits as a spirits judge on the International Wine and Spirits Challenge.

Expert masterclasses at the show will include:

  • Five Spirits That You May Have Heard Of…But Never Tried: Weird and Wonderful things from our travels around the world
  • Gin – A Botanical Bonanza, including “Blend Your Own Gin”
  • World Whiskies Masterclass
  • Vodka from different countries

Why exhibit at the show?

The Spirit Show is operated by a team of professionals who have gained over 20-years’ experience in organising large scale events. They understand the gap in the market when it comes to creating a show that covers the full spectrum of premium spirits; this knowledge was gained through numerous tasting events as well as focussing on single products alone.

The Spirit Show states; ‘Targeted at knowledgeable and inquisitive consumers the Spirit Show aims to be an invaluable platform for all premium spirits brands.

‘Set in London at the beautiful grade II listed, Business Design Centre in Islington the show runs during the peak buying time in the run up to Christmas. In 2015 £200 million was spent on Spirits in the first 2 weeks of December – 7 million up on 2014.’

Whether you are interested in attending the show you can gain inspiration from some of the best experts in the industry.

Or perhaps you would like to exhibit to over 10,000 people who can experience and sample your offerings. For inspiration to make your exhibition stand out from the crowd; click here.

For more information, visit www.thespiritshow.co.uk